Ever since the Internet came into the lives of society, media had a new form. SearchSOA's (2000) website states that new media takes form through multimedia as well as hypermedia whereby one form of media can be linked to another. Youtube is a form of new media that has gained the favour of society ever since its inception. It has become the new medium for the public to get information regarding politics, environment, entertainment and so forth with an interactive visual display of using videos. According to Hansen et. al (2011), Youtube is seen to be watched for more habitual entertainment compared to political use.
Naughton (2006) suggests that broadcast TV is eventually losing its dominance because of the net that has given society different alternative forms of media for the source of information. Youtube can be considered one of the different forms of new media that has changed the dominance over broadcast TV. Therefore it shows that the new media ecosystem is progressively taking over traditional media.
Youtube has helped society receive news in various occasions. In the 2009 tsunami that left thousands dead, Youtube was one of the major contributors in spreading the news. Videos that locals had taken of while the tsunami had happened became a hit among the world. Therefore, Youtube has become an alternative news reporting media that the public can rely on.
Reference list
Hansen G.L, Haridakis, P.M, Sharma, R 2011, 'Differing Uses of YouTube During the 2008 U.S. Presidential Primary Election,' Electronic News, vol. 5, no. 1, pp. 1 - 19, viewed 12 April 2012, <http://enx.sagepub.com.ezlibproxy.unisa.edu.au/content/5/1/1.full.pdf+html>
Naughton, J 2006, 'Blogging and the emerging media ecosystem,' viewed 12 April 2012, <http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>
SearchSOA (2000) New media, viewed 12 April 2012, <http://searchsoa.techtarget.com/definition/new-media>
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